With over 20 years of experience in the fashion and lifestyle industry, I am a highly skilled Creative and Art Director, specialising in working with global brands across women and children.

My approach is rooted in storytelling, authenticity, and personality. I love capturing compelling, candid imagery that fosters deeper connections with viewers and leaves a lasting impression.

Having held senior-level creative roles in-house and worked as a freelance art director, I offer a comprehensive range of tailored services to meet the unique needs of each client. My expertise spans art direction, casting, location sourcing, and production, ensuring that every vision is brought to life. I have a proven track record of delivering multi-channel campaigns that effectively engage audiences across all platforms.

I provide a full 360-degree approach, from concept development to final design layouts, creating cohesive and impactful campaigns that enhance brand identity.

Collaboration is at the core of my work. I build enduring professional relationships and am supported by a network of some of the industry's most talented creatives, including photographers, videographers, stylists, and hair & make-up artists.

Let’s create something together.