ABOUT

With 20+ years of experience in the fashion and lifestyle industry, I am a highly skilled Creative and Art Director specialising in working with global brands in fashion and lifestyle.

My approach is rooted in storytelling, authenticity and personality. I love capturing strong, candid imagery, to connect with viewers on a deeper level and to leave a lasting impression.

I offer a range of services tailored to meet the unique needs of each client.

From concepts to final design layouts, I oversee every step of the creative process. I bring my expertise in art direction, casting and production to ensure the vision is truly brought to life, with a deep understanding in delivering multi-channel campaigns that perform and engage audiences across all platforms.

With my extensive experience in creative strategy, I can develop cohesive and impactful campaigns that strengthen brand identity and drive conversions.

Collaboration is at the heart of my work. I’m privileged to work closely with some of the most talented creative teams and have nurtured open communication with clients to fully understand a brand’s vision and goals.

Let's create something together.